Thursday, November 12, 2009

Explode Your Keyword Lists With Keyword Surge

Pay per click campaigns, especially those run on the content network, require a lot keywords to be generated. The idea is to add as many keywords as possible into your campaign, test it for a suitable length of time, and then weed out any of the underperforming keywords. Luckily, Keyword Elite 2 allows us to expand our keyword lists very easily using the Keyword Surge module.

First, the Keyword Surge module allows you to append keywords to the beginning or end of each keyword in your keyword list. Lets say you wanted to localize your keyword list. So for example, if one of your keywords was "guitar course", you could use this feature to automatically add the keywords "san francisco guitar course" or "guitar course san francisco". Imagine doing this for all the major cities, and you multiple your keyword list 10 or 20 fold.

There's also a neat feature called "mix up keywords". For multiple word keywords, this will swap the positions of each word to create new keywords. So the keyword "christian dating advice" would generate keywords like "dating christian advice", "dating advice christian", "advice dating christian", "advice christian dating", etc.

Finally, Keyword Elite includes a feature called Google ABC. This takes a particular keyword like "affiliate theme and searches google for that keyword + each letter in the alphabet. This could return extra keywords like "affiliate theme promo", "affiliate theme thesis" that the initial search wouldn't have uncovered.

Keyword Elite's Keyword Surge is an extremely useful tool for generating and expanding your keyword lists. By getting enough relevant keywords to bid on, you can increase the number of impressions for your ads, and hopefully that leads to increased traffic and profits. If you have a copy of KE2, I would encourage you to play around with it some more.

Tuesday, August 18, 2009

Long time Keyword Elite users should be happy to know that Keyword Elite 2.0 is just around the corner. I have been using this tool for a long time now, and I can definitely say that it is my favorite keyword research tool. Whether I need to research keywords for my PPC campaigns or for SEO purposes, it has always been my goto tool. The new version of the software looks really great, and I am looking forward to getting my hands on it when it comes out.

Below is a list of some of my favorite new features that will be part of this new release.

Brand new interface. The user interface of Keyword Elite 2 has been completely revamped. It now has a brand new Web 2.0 look that will make using the software much more enjoyable to use.

Adwords Time Machine. Now you can spy on the successful competitors in your area and monitor their Google Adwords campaigns for the past 6 months. This allows you to imitate their landing page design and use their ad copy which you know gets high click through rates.

Adwords Site Targeter. With this new feature, you can uncover which pages are using Google Adsense in your area. With this info, you can target your own ads in Google Adwords, or contact the site owner and directly purchase banner space. These targeted placements should lead to higher conversions.

JV Diamond Miner. This feature enables you to discover sites related to yours that collect customer emails. By talking to these site owners, you may be able to partner up with them and advertise your own product on potentially lucrative areas of their site. This is one method that not many affiliate marketers use, but can work very well.

Super Fast Results. The new Keyword Elite 2 is 10 times as fast as the old version. Instead of minutes, you now get your results in seconds. Existing Keyword Elite users will be astonished at the difference in speed between the two.

These are just a few of the new improvements that will be included when Brad Callen releases Keyword Elite 2.0. This doesn't include the enhancements that I didn't get a chance to mention so look for them as well. Brad Callen is famous for releasing awesome software for affiliate marketers, and I am confident that he will not disappoint here. Make sure to pick up your copy of this ultimate keyword research tool when it comes out.

As a long time Keyword Elite user, make sure to read my full Keyword Elite 2 review when I get my hands on it. I just setup a Keyword Elite 2 contest for the pre-launch, so make sure to enter for a chance to win a free copy of Keyword Elite 2 when it is released.